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Australia's #1 Business Networking Resource for SME's and Entrepreneurs. Network SMARTer, Not Harder.
Networking World wins Business of the Year Award 2008 for services to business...more
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| Read latest articles from Networking World CEO Brenda Thomson
The end of the financial year is a great time to sit back, take stock of what you have achieved over the past year and put plans in place to take your business to the next level in 2009/2010. So here are my six top networking tips for growing your business in the new financial year. Read more Are you looking for an unforgettable experience that will guarantee the loyalty of your existing clients so they stay with you for longer and refer more business to you? Read more One of the mistakes I often see small business owners make is that they stop networking when they get busy. This can be a critical mistake for two reasons: Read more What am I saying – networking for strategic alliances doesn’t work? When I have been saying for years that that is the best possible way for small business owners to grow their business! Read more Strategic Alliances are the most powerful marketing and business development strategy available to small business owners today. But exactly what is a strategic alliance and how do you implement one? Read more Networking is like dating; you don’t ask your guy or girl to marry you on the first date, so why then do people expect to make a sale or gain a new client the first time they meet? Effective and productive networking is about building relationships and ‘win win’ scenarios. To ensure that your networking is highly effective consider my top ten tips: Read more One of the things I am seeing many business owners doing right now is cutting costs. Unfortunately one of the things that regularly ends up on the cutting room floor is marketing. I say sadly because it is the businesses that continue to maintain or even increase their profile in the market place which stand the best chance of surviving the recession. But what if there was a way to cut, perhaps even completely eradicate, your marketing expenses and still attract a steady stream of new clients who are ready, willing and able to buy your products or services?..... Read more What is “Networking to Give”?
Networking to give is an attitude – a framework to operate from when connecting with other people either personally or professionally.
When we think of “networking”, there are times when the image is conjured up of people milling about a room talking about themselves, handing out their own business cards, and telling people what they have to sell – all with the intention of “getting” something.
Networking to give is the opposite of that. Image the same room and as you mill about meeting new people, have the first question that comes out of your mouth be, “What do you need?”, or “What are you looking for?” Read more This article is brought to you by Judy Cheung Director Infusion Network One of the first questions I ask business owners when I meet them is - “Who is your target market?” I am constantly amazed at how many business owners don’t know what I am talking about, or if they do, tell me that their target market is everyone, or if they are B2B – all businesses. Sometimes they even say BOTH! Often this response is driven by a fear of losing potential customers – after all if you say that you work with a particular segment of the population then you are excluding all those other people who don’t fall into that segment. But with that approach you are almost certainly doomed to failure. After all you wouldn’t go to a rifle range and start shooting before you had worked out which target you were aiming at. Would you?.... Read more Thursday April 23rd 2009 |
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