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Think about this for a moment.
Who would you prefer to meet -
1. A potential client, or
2. A potential strategic alliance which may result in tens, hundreds or even thousands of potential clients for your business?
Running seminars and workshops and speaking at networking groups over the past year I have asked that question of over 500 business owners and every single one has chosen the second.
So what if - instead of looking for potential clients at networking events, you were to start looking for other business owners who might be interested in working with you on a WIN WIN referral program, joint venture or other strategic alliance?
Big businesses have been doing it for years – think about Coles and Shell or Avis and Qantas, but typically small business owners haven’t realized the potential of networking strategically. Yet strategic alliances can be the most powerful way to generate new leads, lift sales and increase profitability.
Business Matchmaking is all about connecting with other businesses to create strategic alliances.
They may be businesses which share your target market, businesses in your supply chain, businesses which provide a product or service which would be of interest or value to your target market, businesses which could provide information or resources of value to your target market, business who share your geographic location, businesses who have a common value or cause (e.g. green businesses or businesses which support the same charity). Even your competitors can make great alliance partners.
The Networking World Business Matchmaking Club has been developed specially to help small business owners and entrepreneurs connect with like minded individuals to create great strategic alliances and low cost, no cost marketing strategies for their business.
New to Networking World? Sign up now to start networking.
This networking tip was provided by Brenda Thomson, CEO, Networking World
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