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Bernadette Schwerdt Contact details:
 Location VIC, TBA  Phone No. (03) 9372 0800
 Area Serviced International  Alt.Phone
 Industry/Profession Writers and copywriters:  Copywriting School  Email
 Target Market Business to Business
 		  Website
 Pref.Contact
Target Market (description) 1. People interested in becoming professional copywriters. They tend to be tertiary qualified, creative, intelligent and keen writers and readers: Women aged 18 – 50, often university graduates and mothers wanting to be able to work from home. Media savvy guys often with arts/business/communications business degrees2. Small business owners who want to maximize the return on their advertising budget. Either wanting to learn how to write their own copy or wanting to know how to get the best value for money from a copywriter
Alliances Wanted Advertising / Marketing / Public relations / Promotional products,Business information services,Internet services,Membership organisations,Photographic services,Printing / Graphic design services
Alliances Wanted (description) Bernadette is interested in developing strategic alliances with: · Industry and Employer Groups representing small business owners· Female oriented business groups· Businesses working with SME’s in marketing and communications fields e.g. web designers, graphic designers, marketing consultants, printers, photographers. · Businesses working in advertising who want to improve results for their clients e.g. magazine publishers, local newspapers, and other advertising media.
Professional Memberships Women’s Network Australia· Australian Business Women’s Network· National Speakers Association
Business description/overview
Australian School of Copywriting
Bernadette is the Founder and Managing Director of The Australian School of Copywriting which provides a range of live workshops and home study courses on copywriting.

Courses provided include:
· A home study courses and live seminars on writing for profit.
· Workshops, seminars and home study packages for business owners wanting to be able to either write their own advertising copy or effectively brief a copywriter so that they get the best possible return on investment. Workshop attendees are also matched to a copy writer who will provide a complementary piece of copy (brochure, webpage etc)

Bernadette is also a public speaker and trainer who provides workshops and seminars for small business owners on how to build a better business .

Point of difference: Bernadette has had over 20 years experience working in advertising and marketing roles in a variety of large organisations and small business.

Australian School of Copywriting courses are hands on and practical incorporating numerous case studies, step by step “how to’s” and lots of tip sheets. The Australian School of Copywriting is endorsed by the Victorian and NSW Writers’ Centres and the Melbourne University Student Union. 

Home study courses are available internationally. · Small business seminars are provided in most Australian capital cities.· Copy writing for Profit Seminars are currently only available in Melbourne.
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